Hi there!

Your ideas are ready to change the world – but you have no idea how to get them out there? You’re a hero in saving the planet day-in and day-out – implementing projects, lobbying for policy changes and raising funds for good – but nobody seems to know about your great work?

Meet ON:SUBJECT. We help worldchanging organizations get their message across – online, offline and in person. Read more about us and how we can work together.

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7th Sustainability Communications Lunch

An informal round of communications professionals interested in sustainability and behaviour change. Join the mailing list.

Monday, 11 June, 12:30-14:00
The Hub, Rue du Prince Royal 37, 1050 Brussels

Theme: to be determined

I’m still looking for a theme and someone to host the conversation. Do you have an idea that you’d like to share? Do you have a question that you’d like to have some advice on? Let me know.

Sign up here to reserve your seat (and book your food).

An excellent chance to meet new people and old acquaintances from across the nonprofit, public and the private sector.

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10 steps for an insightful website audit

Does your website do what it should? Reviewing the own website should be regular practice for everyone who maintains an online presence for a good cause or organization. At the same time, it can be hard to see the forest for the trees sometimes.

Here are 10 steps that can help you get the insights you need to make strategic suggestions to improve your own website: Continue reading

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6th Sustainability Communications Lunch

An informal round of communications professionals interested in sustainability and behaviour change. Join the mailing list.

Monday, 7 May, 12:30-14:00
The Hub, Rue du Prince Royal 37, 1050 Brussels

Theme: Rio+20 – What’s the point of international conferences on sustainability?

In a few weeks, thousands of people will travel to Rio de Janeiro to “define pathways to a safer, more equitable, cleaner, greener and more prosperous world for all“. Leida Rijnhout, Executive Director of ANPED – the Northern Alliance for Sustainability, will help us explore: What can large-scale international conferences on sustainability achieve – and which other strategies are also necessary?

Sign up here to reserve your seat (and book your food).

An excellent chance to meet new people and old acquaintances from across the nonprofit, public and the private sector.

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Models for behaviour change towards sustainability

Behaviour change feels like the holy grail in sustainability communications. We all want it: Wouldn’t it be nice if people just stopped acting in such a self- and planet-destroying manner?

Yet, very few of us know how to get there – and even less have ever fully achieved it.

Continue reading

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Have you ever used video in your work?

I do it occasionally, and it always makes me feel uncomfortable. There’s all that effort of setting up the equipment and afterwards something’s not quite right with the results. The lighting might be off, or too much background noise on the recording. But mostly: I am afraid that I might not get useful responses from the people I’m interviewing, spend hours sifting through results and then have to reshoot the whole thing. Text is just so much more flexible.

Nevertheless, as a means of announcing the next ON:SUBJECT Masterclass I’ve made a video. Click below for a minute or two of me explaining why nonprofits (and other worldchanging organizations) can benefit from learning how to produce video. Continue reading

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5th Sustainability Communications Lunch

An informal round of communications professionals interested in sustainability and behaviour change. Join the mailing list.

Thursday, 26 April, 12:30-14:00
The Hub, Rue du Prince Royal 37, 1050 Brussels

Theme: Video for Social Change

Video is a powerful tool to inform, inspire and engage large and small audiences around your message. With participants of the Masterclass on Video for Social Change, we’ll meet the folks from Latte Creative, creators of a bunch of engaging animated videos, and ask questions about the best use of video and animation to change the world.

Sign up here to reserve your seat (and book your food).

An excellent chance to meet new people and old acquaintances from across the nonprofit, public and the private sector.

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Website: Accreditation made accessible

2011 | Accreditation Services International

ASI is now well positioned to communicate its activities as an independent verification services provider. The new website provides pertinent, comprehensive and timely information about ASI’s activities, accredited certification bodies and assessments. – Sam Ponder, Managing Director, Accreditation Services International Continue reading

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4th Sustainability Communications Lunch

An informal round of communications professionals interested in sustainability and behaviour change. Join the mailing list.

Monday, 19 March, 12:30-14:00
The Hub, Rue du Prince Royal 37, 1050 Brussels

Theme: Enable, Encourage, Engage, Exemplify – Strategies towards Transition

Behaviour change is all the rage these days. But how can we make it happen? Jan Feijen from Cofely Services introduces the 4E model and the work of the Belgian researcher Peter Tom Jones on transitions towards sustainability.

Sign up here to reserve your seat (and book your food).

An excellent chance to meet new people and old acquaintances from across the nonprofit, public and the private sector.

Update 2 April: Slides are now below. Continue reading

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3rd Sustainability Communications Lunch

An informal round of communications professionals interested in sustainability and behaviour change. Join the mailing list.

Monday, 20 February, 12:30-14:00
The Hub, Rue du Prince Royal 37, 1050 Brussels

Theme: How to build your web strategy around the 5 W (Who? What? Where? When? Why?)

Everybody having to deal with communication knows these five little words and how powerful they can be with storytelling. But how can we use them when thinking about the web? Jérôme Coupé, Web Wizard for the International Polar Foundation, will lead a conversation around the article Context First: Web Strategy in Four Handy Ws.

Sign up here to reserve your seat (and book your food).

An excellent chance to meet new people and old acquaintances from across the nonprofit, public and the private sector.

Update – 21 Feb: Jérôme’s slides and reading recommendations are below.

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Collaborative design for engaging e-learning

I’m in the train, on the way back from LEAD’s first Moodle Camp, and I’m hooked. For those that don’t know LEAD: They are one of my favourite training organizations (right after the Kurs Zukunftspiloten, that is).

Moodle Camp’s task was to create ten innovative e-learning courses on sustainability and leadership within 2.5 days. Impossible, you say? Well, I thought so, too – until I met the rest of the team. No less than thirteen nationalities were represented in our group of twenty-six, all of them engaging leaders and experts in their fields.

We’re not completely done yet, but lo and behold: We presented our ten modules to an expert panel yesterday afternoon and received a very positive and constructive response.

How do you make such magic happen, you ask? Here are a few things that certainly helped: Continue reading

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