Want to bring your events to life, give your stakeholders a voice or tell your story in a new way? Video is a powerful tool to inform, inspire and engage large and small audiences around your message. Online video watching has surged massively in recent years, and video-sharing platforms and other social media sites have become effective and accessible distribution channels for your message.

This training will show you how to master video as a communications tool for policy and social change. In two days only, you will learn how to plan, shoot, edit and promote short videos at low cost.

Thursday, 26 April 2012 – 10:00-17:00
and Friday, 27 April 2012 – 10:00-17:00

The Hub, 37 Rue Prince Royal, 1050 Brussels

Day 1: Planning Video for Social Change

The first day focuses on concept and strategy of online video. It is targeted at communications professionals, campaigners and volunteers in nonprofits, foundations, trade associations and institutions that want to learn about the video production process and develop concepts for own videos. We will also cover how to market and distribute videos online.

Day 2: Making Video for Social Change

The second day focuses on mastering the use of camera, tripod, microphones and other video equipment. It is targeted at organisations that want to produce videos in-house or collect video testimonials from staff and stakeholders in other countries. You might also want to create a video blog or short campaign video. A substantial part of the workshop will be used to practice setting up and conducting interviews.

You get the most out of this part of the workshop if you bring your own video equipment to practise.


Fees and Registration

Full Workshop:
Normal Rate 349 EUR (incl. 21% VAT)
Reduced Rate 279 EUR (incl. 21% VAT)
Early Bird registrations before 1 April, HUB members and NGOs

Single Day:
Normal Rate 249 EUR (incl. 21% VAT)

All prices include catering and workshop material.

Update (17/04): The Masterclass is now full. Let us know what you’d like to learn at the next training!


For further information, contact us at +32 485 424 661 and masterclass@onsubject.eu.

About us

Cornelia Reetz is a is a documentary filmmaker and video consultant with a passion for social justice, human rights and the environment. She has worked in nonprofit communications for almost ten years and uses her expertise to advice public and third sector organisations on how to maximise the impact of video within their communication strategy. She also produces advocacy and promotional films. In the past, she has worked with organisations such as Médecins Sans Frontières, Oxfam, the UN Department of Public Information, the Aegis Trust and many other organisations. Since November 2011, Cornelia is Creative Director at Film4Change in Berlin.

Wiebke Herding is a freelance facilitator and communications consultant at ON:SUBJECT, Brussels’ first agency for worldchanging communications. Her mission is to strengthen organizations’ ability to care for and thrive on a healthy planet. As former head of communications for IUCN Europe and the ISEAL Alliance, she brings a wealth of experience in creating strategic communications for complex sustainability challenges between globalized markets and a finite planet.

Masterclass: Video for Social Change

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