Event organizers: Get your green message across!

What to do if you want to incorporate sustainability into your meeting plans and events? Start with this interview for the European Magazine for Meeting Managers. Continue reading

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10 steps for an insightful website audit

Does your website do what it should? Reviewing the own website should be regular practice for everyone who maintains an online presence for a good cause or organization. At the same time, it can be hard to see the forest for the trees sometimes.

Here are 10 steps that can help you get the insights you need to make strategic suggestions to improve your own website: Continue reading

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Models for behaviour change towards sustainability

Behaviour change feels like the holy grail in sustainability communications. We all want it: Wouldn’t it be nice if people just stopped acting in such a self- and planet-destroying manner?

Yet, very few of us know how to get there – and even less have ever fully achieved it.

Continue reading

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Have you ever used video in your work?

I do it occasionally, and it always makes me feel uncomfortable. There’s all that effort of setting up the equipment and afterwards something’s not quite right with the results. The lighting might be off, or too much background noise on the recording. But mostly: I am afraid that I might not get useful responses from the people I’m interviewing, spend hours sifting through results and then have to reshoot the whole thing. Text is just so much more flexible.

Nevertheless, as a means of announcing the next ON:SUBJECT Masterclass I’ve made a video. Click below for a minute or two of me explaining why nonprofits (and other worldchanging organizations) can benefit from learning how to produce video. Continue reading

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Website: Accreditation made accessible

2011 | Accreditation Services International

ASI is now well positioned to communicate its activities as an independent verification services provider. The new website provides pertinent, comprehensive and timely information about ASI’s activities, accredited certification bodies and assessments. – Sam Ponder, Managing Director, Accreditation Services International Continue reading

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Collaborative design for engaging e-learning

I’m in the train, on the way back from LEAD’s first Moodle Camp, and I’m hooked. For those that don’t know LEAD: They are one of my favourite training organizations (right after the Kurs Zukunftspiloten, that is).

Moodle Camp’s task was to create ten innovative e-learning courses on sustainability and leadership within 2.5 days. Impossible, you say? Well, I thought so, too – until I met the rest of the team. No less than thirteen nationalities were represented in our group of twenty-six, all of them engaging leaders and experts in their fields.

We’re not completely done yet, but lo and behold: We presented our ten modules to an expert panel yesterday afternoon and received a very positive and constructive response.

How do you make such magic happen, you ask? Here are a few things that certainly helped: Continue reading

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7 steps for better meetings

More often than not, you’ll find yourself in the situation where external facilitation is just not an option. Maybe there’s no budget, maybe there are political concerns or maybe there is simply no time to involve yet another person.

Still, your meetings are important, and you need to be sure that you get the best possible results. You and your participants have better things to do than sit in yet another unfocused and unproductive workshop.

What can you do? Continue reading

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Standards, labels, certification, oh my!

Next to the Euro crisis and the emergence of new social movements worldwide, one topic stood out during the open space at last week’s Zukunftspiloten reunion: Understanding ecolabels.

Many of the assembled environmentalists and campaigners had mentioned their reliance on organic, fairtrade and other certified products in their attempts to live a responsible lifestyle – and were glad when Sönke and I offered to answer some questions. Continue reading

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A Sparkling Revue for 2011

Nearly a year ago, I set out on adventure with ON:SUBJECT. The mission: To help worldchanging organizations communicate better. Armed with a brand-new copy of Peter Block’s Flawless Consulting and only scant knowledge of business in Belgium, I wanted to build on my hands-on experience in nonprofit and sustainability communications and help my clients get more bang for their bucks by looking at communications strategically. Continue reading

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What to do when organizations get stuck

Dearest D.,

I can hear your frustration in your letter. You’ve served on the board, you’ve done the work and you’ve given the best you can – and still your association fails to change, you write. Continue reading

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