“I was absolutely amazed how much we got done in just an hour”, one of my participants told me after the final round of workshops at last week’s strategy retreat for German digital rights activists. None of these workshops was prepared in advance or externally facilitated – instead, we went for structure.
The Greenpeace* Campaigning Model
Is there a perfect model for the political change? Probably not. Situations vary. Still – one of my hobbies is to look at great campaigns and identify success factors. I’ve been such a great fan of Greenpeace’s strategic approach to environmental campaigning that I introduced its model to a group of digital rights activists last weekend in Hamburg: