Does your website do what it should? Reviewing the own website should be regular practice for everyone who maintains an online presence for a good cause or organization. At the same time, it can be hard to see the forest for the trees sometimes.
Here are 10 steps that can help you get the insights you need to make strategic suggestions to improve your own website:
Once upon a time there was a small, but worthy organization. Its work ranged across continents and issues, involving big businesses and small, governmental institutions, civil society and a bunch of specialist consultants. It wanted to be the leading expert in its field, but the field was so vast and the thought of getting a complete picture was so overwhelming that all its monitoring efforts had ground to a halt.