Technology is easy, content is hard.

“I’m doing this project”, she said to me as we met for coffee, “and now I need a website and a blog, and I need to figure out all this social media stuff, and I’m completely overwhelmed.”

Facebook! Twitter! LinkedIn! Blogs! Everybody tells us that online marketing is important, and that we’re doomed to fail if we don’t show up in all these places. At the same time, everybody around us […]