Model: Three Steps for Target Audience Engagement

Last weekend at the Transition Network Conference, R. asked me: “Can you give me the low-down of good communications in a minute? Our group is not doing so well at communicating.” We then got separated, and I promised to send him the link to a blog post about my favourite communications model. As it turns out, that blog post wasn’t written yet, so here we go.

You are not your target audience

It’s always easy to assume that just because you like something and you would feel inspired to take action, others would feel the same. Here’s a hint: People vary.

It took me a while to understand that my main target audience at my first big job were middle-aged, self-important workaholic men, and they loved different things than I did. Instead of in-jokes for the initiated that work so well in young-ish […]