Passionate environmentalist, savvy marketeer and generally helpful person. Speaks geek. More...
In your words
Wiebke translated our brief into a clear and concise action plan. She successfully coordinated a more professional image towards our customers. As a result, we had one of our best trade shows ever.David Crucefix, www.ioas.org
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Tag Archives: Segmentation
Last weekend at the Transition Network Conference, R. asked me: “Can you give me the low-down of good communications in a minute? Our group is not doing so well at communicating.” We then got separated, and I promised to send him the link to a blog post about my favourite communications model. As it turns out, that blog post wasn’t written yet, so here we go. (more…)
It took me a while to understand that my main target audience at my first big job were middle-aged, self-important workaholic men, and they loved different things than I did. Instead of in-jokes for the initiated that work so well in young-ish volunteer groups, they needed flattery and gloss and perfect simple solutions for their problems. My own experience was a bad guide for good communications in this environment. (more…)