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Passionate environmentalist, savvy marketeer and generally helpful person. Speaks geek. More...
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Tag Archives: Sustainability
Event organizers: Get your green message across!
What to do if you want to incorporate sustainability into your meeting plans and events? Start with this interview for the European Magazine for Meeting Managers. (more…)
Models for behaviour change towards sustainability
Behaviour change feels like the holy grail in sustainability communications. We all want it: Wouldn’t it be nice if people just stopped acting in such a self- and planet-destroying manner?
Yet, very few of us know how to get there – and even less have ever fully achieved it.
Standards, labels, certification, oh my!
Next to the Euro crisis and the emergence of new social movements worldwide, one topic stood out during the open space at last week’s Zukunftspiloten reunion: Understanding ecolabels.
Many of the assembled environmentalists and campaigners had mentioned their reliance on organic, fairtrade and other certified products in their attempts to live a responsible lifestyle – and were glad when Sönke and I offered to answer some questions. (more…)
Kick start your sustainability programme
“We’re only just getting started”, explained the manager of the large-ish Belgian company. They had recently introduced measures to cut paper consumption in their offices, promote reusable mugs and considered a move to Fair Trade coffee. “How can we take our employees along for these sustainability efforts?”
Had they considered setting an objective, I asked. Certainly, employees would be more likely to engage if they saw that the company is serious about it. Not yet, he replied. So we brainstormed some ideas: (more…)
Grey zones
The other day, a friend of mine asked me about the Tällberg Forum. I told her how Bo Ekman, a former Volvo executive, had founded it 30 years ago and how it had grown to a fantastic conference on today’s sustainability challenges, bridging business, science, government and civil society. Her eyes grew skeptical: “But isn’t that greenwash?”, she asked. (more…)
Lost for words
Words are important. They “provide the mental structures that shape the way we see the world”, to say it with Lakoff. We use words in groups and conversations to make meaning.
Yet, I’m sensing a profound discomfort with many of the words we are using in the sustainability space. We were certainly lost for words at Thursday’s conversation on “CSR & Sustainable Development”. (more…)