2011-2012 | Digitalcourage (formerly: FoeBuD)
The German Verein zur Förderung des öffentlichen bewegten und unbewegten Datenverkehrs (FoeBuD), one of the world’s oldest digital rights organizations, had a problem: Their name. Increasingly, funders and members of the organization had grown tired of being ignored in the media and frustrated with repeated requests to spell or explain their name.
In May 2011, they approached ON:SUBJECT to structure and support the process of finding a new name and managing the rebranding. After a series of meetings with the board, staff, members and volunteers, the organization unveiled its new name in November 2012.