Kick start your sustainability programme

“We’re only just getting started”, explained the manager of the large-ish Belgian company. They had recently introduced measures to cut paper consumption in their offices, promote reusable mugs and considered a move to Fair Trade coffee. “How can we take our employees along for these sustainability efforts?”

Had they considered setting an objective, I asked. Certainly, employees would be more likely to engage if they saw that the company is serious […]

Lost for words

Words are important. They “provide the mental structures that shape the way we see the world”, to say it with Lakoff. We use words in groups and conversations to make meaning.

Yet, I’m sensing a profound discomfort with many of the words we are using in the sustainability space. We were certainly lost for words at Thursday’s conversation on “CSR & Sustainable Development”.