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Greenpeace

The Greenpeace* Campaigning Model

The Greenpeace* Campaigning Model

Is there a perfect model for the political change? Probably not. Situations vary. Still – one of my hobbies is to look at great campaigns and identify success factors. I’ve been such a great fan of Greenpeace’s strategic approach to environmental campaigning that I introduced its model to a group of digital rights activists last weekend in Hamburg:

Wiebke Herding 15 February 201119 February 2011 Stories, Tips & Updates No Comments Read more

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In your words

Wow – I like your ideas. Right on target and much better formulated than what we did so far.
Frits Hesselink, IUCN CEC

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