Wiebke Herding
I’m the woman behind ON:SUBJECT. I used to be the head of communications for the ISEAL Alliance (the global association for social and environmental standards) and the European section of IUCN (the International Union for Conservation of Nature). These days, I help a diverse group of organizations communicate better – and change the world.
What I do
On the surface my work consists of mastering the tools of storytelling, prettifying and publishing – hidden below is the art of identifying the core of an organization’s message, finding the best mechanism to get it across and overcoming the fear of saying the wrong thing. I’m interested in the HOW of creating a sustainable planet.
I have built websites and produced newsletters since the late nineties. The topics varied wildly, and the tools evolved. My latest project: an online community for ecolabel experts. I’m known to understand the web like only few in my field.
Who I work with
I love working with organizations that value their scientific foundations or technical expertise but have difficulties getting their message across. Studying computer science has given me the tools to quickly grasp complex systems; Marketing now helps me introduce them in clear and actionable terms.
I’m known for getting stuff done. Throw me a problem, and I’ll solve it. I like building channels that are fun and easy to use. I’ve seen too many expensive websites that don’t get updated for years. I’ll look at your capacity and your plans and try to find targets that match your resources. I’ll build routines – the one tweet-a-day, the monthly report, the regular newsletter. This way, communications doesn’t come as an afterthought. You just do it.
Want to see some examples?
Hop over to the portfolio or look at the CV version of my story (pdf). I’m also on LinkedIn.
Already convinced?
Then let’s talk about how we can work together!
Here’s how you can contact me.
